Ash Wales

The Challenge

ASH Wales needed to find out people’s pre-conceived ideas about illicit tobacco in order for them to form a greater understanding of the actions needed to influence behavioural change and create the right messaging.

The Solution

We carried out qualitative and quantitative research methods to break down barriers between ASH and the community in Wales. This provided insight into the who, where, how and why of illegal tobacco. The research was a robust sample size of 1,500 people answering an online survey of 10 questions.


ASH Wales were able to use the results to tailor their marketing and approach the right people with the right message, at the right time. A complete marketing revelation.

Feedback from the client

“We particularly needed a more efficient service, with such a tight deadline. We received exactly what we were looking for and on schedule. Even when we asked for a little more detail, the results came back to us promptly. As a charity organisation, we needed something fairly low cost. This service attended to our needs and advised us on how to get the most bang for our buck.” Adele Pember Creative Design and Marketing Officer