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Glengettie Tea

The Challenge

Glengettie Tea are a heritage tea brand in Wales who were experiencing a decline in sales. They wanted to appeal to a broader age demographic and put Glengettie back on people’s shopping list.

Our Solution

We created the Glengettie Tea Tour Campervan, which we sent out daily across North and South Wales. The activity included a long-term airtime campaign and on the street sampling using Heart North Wales and Capital South Wales. The tea tour visited hundreds of workplaces over the week around St. David’s Day, delivering boxes of Glengettie Tea and Welsh Cakes, as well as giving employees the chance to win weekend adventure breaks in Wales.

The Tea Tour included a heavy social media presence, as well as on-air and online activity.

For the on-air campaign, we created the idea of different family members enjoying Glengettie Tea in their home in different scenarios, which linked in with their strapline of Glengettie being a favourite for generations.

Results

Our campaign increased brand awareness and took Glengettie to completely new customers. The month after the Communicorp campaign ended, Glengettie Tea had increased volume sales by 6% sales year on year and became the Number One Regional tea brand in Wales.