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Traveline Cymru

The Challenge

Traveline Cymru needed to better understand their younger demographic and the research was required with a very quick turnaround. They reached out to us for help.

The Solution

We carried out customer satisfaction surveys on board all bus routes and focus groups with 16-24 year olds where they had a chance to give feedback on design decisions on the 16-24 travelcard.

Results

Research enabled TRaveline Cymru to change the way they communicate with their16 – 24 year old customers.

Feedback from the client

“They understood the brief and the needs of our organisation and the stakeholders involved. We were kept fully informed of progress throughout which helped to make this a smooth process. The team ensured that they presented the results and that we all fully understood the findings which was great.” Rhian Cosslett Marketing Manager